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Research reports

Qualitative research into International Hotel usership and attitudes

Wells O'Brien Ltd. is currently concerned todevelop their existing campaign for theInter-Continental Hotel chain. This may involvethe development of the current strategy or the establishment of a new advertising direction.Accordingly, an in-depth...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-international-hotel-usership-and-attitudes


Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into Kenco coffee bags advertising . ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kenco-coffee-bags-advertising-


Research reports

Qualitative research into 'Knuckles' advertising development

HCA Ltd., in conjunction with Evode Ltd., arecurrently progressing the development of a newHand Cleaner, and have developed a campaign. Accordingly, a qualitative research program was required in order to:1. Explore the communication of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into 'Knuckles' advertising development. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-knuckles-advertising-development


Research reports

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
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Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/cabana-advertising-research-


Research reports

Lad 1 creative research

This research was designed to evaluate consumerreactions to the Lad 1 creative development: 1. The campaign idea represented by threeAnimatics;2. Three Animatics (Astronauts, Napoleon and Racehorses);3. The name 'Maes Lite Lager';4. Four possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
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Citation

, C. (1978a, December 01). Lad 1 creative research. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/lad-1-creative-research


Research reports

Qualitative research into 'poster sticker' advertising for Kronenbourg

The objectives of the research were to:1. Assess whether 'Poster Sticker' communicatedthe creative strategy;2. Assess whether the proposed poster campaign communicated the creative strategy;3. Understand the positives and negatives ofboth the 'Poster...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into 'poster sticker' advertising for Kronenbourg. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg


Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


Research reports

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Qualitative research into advertising developments for Continental Quilts. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-continental-quilts


Research reports

Knorr quick soups: 1978/9 'quick bite' commercial

The objectives for the present research were toexplore the reactions of instant soup users to theQuick Bite commercial and ascertain whether what iscommunicated by the advertisement is in line withthe advertising objectives. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/knorr-quick-soups-1978-9-quick-bite-commercial